Do you agree that Vision Statement play a great role in every business success? Vision Statement plays a great role in every business industry. Big or Small scale business they all have this. A vision statement is usually developed to create unity in all different areas of a company. A vision statement answers the question ?what do we want to become?? It gives them a direction on what the company wants to aspire for the upcoming years. Usually, vision statements are a single sentence. For example, Toy ?R? Us, specialize as a toy store chain also selling baby products, coming up with a vision statement of ?To put joy in kids? hearts and a smile on parents? faces.? And Textron, a top company in the Aerospace and Defense industry, has a vision statement of ?To become the premier multi-industry company, recognized for our network of powerful brands, world-class enterprise processes and talented people.? These two companies belong to the top U.S. companies acquiring high gross revenues and acknowledged by the U.S. business magazine Fortune 500 Company List.
Vision Statement as key parts of Strategic Planning
What is Strategic Planning? Strategic Planning as defined is an organizations process of defining the company?s strategies and directions for business success. Preparing the strategic plan needs the vision statement, mission statement, objectives, values, strategies, goals and programs. Vision Statement is the first step in making the strategic plan. This vision statement is made by the management and senior officers of the organization. The construction of the vision statement upholds what they want to be envisioned and what they want aspire in the future. After making the vision statement, mission, objectives, values, strategies, goals and programs will be made. As a result, having a strategic plan with an effective vision statement helps the business survive on the competitive environment.
Business Success
Does vision statement contribute to business success? A vision statement gives all the people working in the company a sense of direction and a sense of being united because they all have the same thinking of what the company wants to become. The employees can feel that each one of them plays a great factor for the company?s success. It drives everybody the motivation and inspiration especially when problems and conflicts arise. Also, there are times when employees got discourage or drained upon seeing the vision statement they all get back to work. It is the reason why they keep on going; pushing on to their limits and even going to the boundaries to attain the company?s goal and more to the company?s vision.? It reminds all the employees the reason why they work and the goal they want to achieve.? All their efforts will be paid off because there is an end. There is a point they all have to relax for they have achieved it. And if they keep on pushing and helping each other, they all will get there ? the company?s vision statement. All business industries have one thing in common in their vision statement. That one thing is to be successful. Lastly, a vision statement is the reason to live the dream and not giving up on it.
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