সোমবার, ৭ মে, ২০১২

Run a nonprofit ? Fundraising ideas for you - Super Fundraiser

If you run a non-profit, you need charity. How do you do the best on this front? It is an activity that takes time and money. And a non-profit will always be short on these. So the best way to go about fundraising for a non-profit is to follow a best-practices list that has been set down as a thumb rule.

The internet reaches out to the whole wide world and geographical distances today hold no fears for the intrepid money raisers. There are many websites that serve as listings of charities. People that wish to make a donation visit these sites to pick up a charity of their liking and can visit that website to learn more about it or make a donation. So, get your website listed on as many such charity portals as you can. You may get a free listing on some and for some sites you may have to pay a small fee. But look at this as an investment for getting traffic from all over the world.

On your own site, make sure that the ?donate? button is prominently displayed and your site contains all the relevant information that will help visitors make up their minds to help you out. Your website is also a great resource to capture user details such as their email IDs and addresses. This information gathered over time will give you a ready database of prospective donors that you can approach for donations, favors, or to attend fundraising events that you will be hosting.

Corporate sponsorship is another idea worth implementing and it can be executed for businesses both large and small. It entails a tie-up under which business give you a percentage from the sales they make from people you send them. It gives their business a positive image for helping a charity and you get funds. The question, of course, is how to get people to go to the businesses that you are promoting? You can do this by giving them a discount coupon or by simply appealing to their sense of charity. If there is enough traffic to be driven, businesses will gladly slash prices and share some profits with you. You can also put up adverts promoting businesses on your website, flyers, banners, posters, newsletters, and your property.

Your non-profit can benefit from time-tested fundraising activities such as scratch card fundraising, candybar fundraising, yard sales, and so many others.

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